EDUCATION
The University of Alabama, Class of 2019
B.S. in Marketing
Minor in Public Relations
Sales Certification
WORK EXPERIENCE
Gas South District (Arena, Convention Center, and Theater)
Marketing Coordinator
January 2021 – Present
- Manage Gas South District Twitter, Facebook, Instagram, and TikTok organic and paid content
- Generate and execute social media plans for Arena, Convention Center, and Theater events
- Responsible for increasing social media engagement by increasing ad reach 109%, impressions 112%, and link clicks 50% across all platforms
- Design and distribute e-blasts to a database of over 315,000 subscribers
- Assist with graphics creation including pop up banners, website images, manuals, and building signage
Mitsubishi Electric Classic (PGA TOUR Champions)
Tournament Services & Marketing Assistant
January 2021 – May 2021 (Contract)
- Managed tournament website
- Created advertising assets including billboards, newspaper, digital, radio scripts, e-blasts
- Reviewed & maintained Partnership Sales Asset Spreadsheet with over 100 partners
- Assisted with various aspects of the events taking place during Tournament Week including Pro-Am rounds, Honorary Observer Program, and player guest tickets
Pediatric Brain Tumor Foundation
Freelance Graphic Designer
May 2019 – April 2021 (Freelance)
- Create event-based graphics for local and national foundation campaigns
- Design marketing collateral including brochures, one-sheeters, and infographics
Gas South District (Arena, Convention Center, and Theater)
Marketing & Business Development Assistant
June 2019 – January 2021
- Helped with media relations at events and any other media including writing and distributing press releases, media escorting, and press conferences
- Managed in-kind donations, community ticket program, and community initiatives
- Support activation of sponsorship deliverables to ensure quality standards and expectations
The University of Alabama School of Law
Student Assistant
February 2018 – November 2018
- Collected data and conducted research
- Entered 50 job postings per shift on the Law School website for law students
Pediatric Brain Tumor Foundation
Marketing Intern
June 2018 – August 2018
- Planned, fundraised, and assisted in execution of Georgia Chapter events
- Created content for Georgia Chapter Twitter, Facebook, and Instagram using Canva
- Updated advertising and marketing materials in accordance with brand guidelines
The University of Alabama Tide Pride
Athletic Hostess
August 2016 – May 2018
- Chaperoned Tide Pride donors and former athletes on to the football field during pre-game warmup
- Provided customer service in the Ivory Club during football games
- Assisted with on-floor operational activities during gymnastics meets as well as pre-game basketball events
- Helped with 5-10 events per semester involving Tide Pride members in various athletic facilities
The University of Alabama Athletics Marketing and Promotions
Marketing Intern
August 2017 – December 2017
- Worked 25 fall athletic events during the semester and assisted with gameday operations of marketing department
- Assisted the marketing office with coordination of giveaways and promotional items
Gas South District (Arena, Convention Center, and Theater)
Marketing Intern
August 2017 – December 2017
- Assisted with generating database lists for public relations, marketing, and grassroots needs
- Contributed to the design of digital and traditional marketing initiatives
- Helped with show night duties, including escorting and managing local media relations attendants
- Researched artists in order to pick gifts on behalf of the venue
ACTIVITIES AND LEADERSHIP
Relay for Life (September 2019 – October 2020)
Infinite Energy Center Team Co-Captain
Gwinnett Young Professionals Leadership Institute (August 2019 – May 2020)
Class of 2019-2020 Graduate
Lilly Ilaina Shneibaum 